FRANKLY COFFEE 2.0
The Frankly Coffee 2.0 Chicory Oat Latte isn’t just incredibly delicious—it’s also bean-free.
It stands out with its super-delicious nutty-chocolate-iced-coffee flavor and a subtle hint of caramel—plus, it’s HIGH IN FIBER.
WAKE
UP
Availability: Coffee is getting more and more expensive. That’s because there will be less and less of it in the future. Huge areas of coffee-growing land are being lost worldwide—in Brazil alone, up to 97% by 2050.
Water
A single cup of ground coffee contains 140 liters of water. So by the second cup, your bathtub is already overflowing. And that’s every day: In Austria, the average coffee consumption is 2.6 cups per day.
"Be mean
" to the
Bean
CO2
One kilogram of green coffee produces about 7.15 kg of CO2 in Germany. In addition, vast areas of rainforest are cleared for coffee cultivation. Brazil’s Atlantic Rainforest, for example, has been almost completely destroyed.
Exploitation
In 8 out of 10 countries, coffee farmers earn far below the poverty line. Many roasters claim to be committed to sustainability—but fail to follow through on their promises.
Vision & Goals
Frankly Goals
It’s not just about our place in the history books. We want coffee enjoyment to have a future. And having a clear conscience with every sip is a nice bonus. So that we can’t shirk our responsibility later on, let’s carve our promise in stone here:
Environment
Sustainable production, regional ingredients, efficient use of resources, and resilient agriculture
People
Fair working conditions, fair supply chains, and fair pay
Climate Protection
:Reducing CO2, short transport routes, and efforts to combat deforestation and monocultures
Chicory root
Chicory root contains the dietary fiber inulin and, through the so-called Maillard reaction that occurs during roasting—the same chemical reaction that occurs with coffee—develops a coffee-like aroma. It has been used since the 18th century to produce coffee substitutes and also provides bitter compounds and antioxidants.
Oats
Oats not only offer an eco-friendly alternative to milk, but also provide great flavor and give Frankly its subtle caramel note.
Caffeine
Swiss bankers love this white powder! That’s right—caffeine, made in Switzerland. It gives you the energy boost you need to change the world.
Coffee
Revolution
Forward to the roots.
That’s what we’re serving up: short supply chains, free from exploitation, sustainable, and climate-resilient. It can be done.
Here’s how:
1. Chicory root
Sie ist der Star im Heißgetränk: Gesunde Bitterstoffe, Antioxidantien und wichtige Spurenelemente. Die Wunderwurzel wurde bereits im 18. Jahrhundert zur Herstellung von Kaffee-Alternativen verwendet.2. Oats
Um den Geschmack von CUPERIOR zu verfeinern, werden Malze verwendet. Diese verleihen dem Kaffee eine karamellige, würzige Note.3. Caffeine
Schweizer Banker lieben dieses weiße Pulver! Genau, Koffein, made in Switzerland. Sorgt für den nötigen Energieschub, um die Welt zu verändern.
I have no idea how I ended up here
The OG
My great-great-great-great-grandfather, Johann Heinrich Franck, was the original hustler. During his military service in the Napoleonic Wars, he came across a recipe for chicory flour, which he treasured. In 1827, he scribbled in his notebook: “First attempt at manufacturing chicory coffee.” Thus began the rise of the family business, Heinrich Franck & Sons, with its chicory coffee.
The Beginning
In order to gain a foothold in the former Austro-Hungarian Empire, the decision was made in 1878 to establish a production facility in Linz. In addition to the headquarters in Ludwigsburg, Germany, this served as a branch office.
The Comeback
My name is Sebastian Fuchshuber, and I am the founder of CUPERIOR. Since ground coffee isn’t sustainable, I’d like to introduce you to the coffee of tomorrow—a blend of modern technology and tradition.
